Rejoice in your femininity, have fun with Wonderbra and celebrate being a woman on National Cleavage Day! In the morning from 7-9am gorgeous Wonderbra girls can be spotted in the traffic in BMW’s & Harley Davidson’s, and that evening at Franki Bananaz and Billy the Bums in Durban and Johannesburg, and at Sobar and Rooseveldt in Cape Town. All proceeds will be donated to The Sunflower Fund, which raises awareness and funds for the SA Bone Marrow registry. So, while you party up a storm at a Wonderbra National Cleavage Day Party you can also affect people’s lives!

This sounds more like a pathetic pitch to sell breasts-enhancing brassiere rather than raise awareness for bone marrow registry. My advice to Wonderbra is that they try to raise awareness first among themselves on how not to objectify women.

A brassiere is seen to symbolise the repression of women's bodies. If indeed you want to feel free and unrestrained, you simply don't wear one. If they really want to celebrate femininity (and even freedom), they need to look at how UP does the Oblation run, female-version, au naturelle, without cleavage by Wonderbra.

It is also interesting to note that this event is celebrated in South Africa every year to "celebrate and rejoice women's femininity," the same country where rape statistics are so high it's unbelievable (one is raped every 26 seconds.) How can one rejoice in her being a woman in a society where mere possession of breasts and a vagina makes one a target.

We live in a world where a woman's beauty is judged by the color of her skin, the smallness of her waist, and yes, the size of her breasts. This is a society where people, through relentless advertising, are encouraged to want and buy more. And they'll tell you it's alright to give in by cleverly icing the real intent under the guise of social responsibility. While you party up a storm at a Wonderbra National Cleavage Day Party you can also affect people’s lives!

It's making me sick.